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The decodx blog

How to plan, make and share product videos people watch — and how AI makes them for you.

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The decodx teaminMarketing

How to Plan a Launch Video, and the Post Around It

What I learned from studying 48 of the most-viewed software launches on X — the video, the post that carries it, launch day and how to measure it.

Oct 4, 2026 · 11 min read
The decodx teaminProduct

Video production as code

Why we made a video a committed spec instead of a timeline — and what changes when your videos live in the same repo as your product.

Jul 15, 2026 · 1 min read
The decodx teaminAgents

Let your AI agent create and edit video

Non-interactive commands and schema-validated artifacts mean an agent can author, render, and revise a video end to end. Here is how.

Jul 8, 2026 · 2 min read
The decodx teaminEngineering

Deterministic renders and the content-hash cache

The same spec and assets always produce the same MP4. That single rule is what makes re-renders free — here is the mechanism.

Jun 30, 2026 · 2 min read

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