# Brand Kit

> What the Brand Kit holds, and how to correct it.

:::info[Short answer]

The decodx Brand Kit holds what decodx knows about your company. Every agent reads the Brand Kit before it writes a draft.

:::

## What the Brand Kit holds

| Section | What it holds |
|---|---|
| Products | Your products, what each product does, and the facts about each product. |
| Ideal customers | The people who buy, their problems and the words they use. |
| Voices | The company voice. The founder voice is in the Creator, Team and Enterprise plans. |
| Guardrails | Words and claims that agents must not use. |
| Customer proof | Quotes, numbers and case studies that agents can use. |
| Product photos | Photos of your products. decodx suggests photos from your website. decodx does not use a suggested photo until you confirm it. |
| Look | Your logo, colours and fonts. |

![Brand → Guardrails. Each rule applies to every agent.](/img/docs/brand-kit-brand.png)

## Correct the Brand Kit

1. **Open Brand.** Click Brand in the sidebar.
2. **Select a section.** For example, select Voices.
3. **Change the text.** Type the correct text.
4. **Save.** Click Save.
   _Result: The next drafts use the new text._

## Rules that you tell decodx

You can tell decodx a rule, for example "Do not use the word cheap." decodx uses the rule in all future drafts. All plans include these rules.