# How decodx compares

> The types of AI marketing tools, and where decodx fits.

:::info[Short answer]

AI marketing tools are of four types: writing tools, schedulers, AI visibility trackers and AI CMOs. decodx is an AI CMO. decodx finds ideas, drafts content and measures AI visibility in one loop.

:::

## Types of tool

| Type | What it does | What it does not do |
|---|---|---|
| AI writing tool | Writes text when you ask. | Set goals, measure or learn. |
| Social scheduler | Posts at a time that you set. | Find ideas or write drafts. |
| AI visibility tracker | Measures how AI answers mention you. | Write the content that closes a gap. |
| AI CMO | Plans, drafts, measures and learns. | Run paid ads. |

## decodx is a good fit when

- You know your product, but you do not have time to market it each week.
- You want one set of goals for posts, articles, videos and AI visibility.
- You want to approve drafts, not write each one.
- You want each draft to show the evidence for its idea.

## A different tool is a better fit when

- You want software that posts for you with no approval.
- You need a team to run paid ads.
- You need a new brand strategy from an agency first.

## Read next
- [What is decodx?](what-is-decodx.md): What decodx is, who uses it, and how the decodx loop works.
- [Plans and limits](plans.md): Prices and monthly limits for Free, Creator, Team and Enterprise.