# Where ideas come from

> The sources of decodx ideas, and how decodx ranks them.

:::info[Short answer]

A decodx idea is a subject for content, with evidence that shows why it matters now. decodx finds ideas in visibility gaps, Search Console data, releases and customer proof. decodx ranks the ideas by your goals.

:::

| Source | Example |
|---|---|
| AI gap | Answer engines name a competitor, but not you. |
| Read but not cited | Answer engines read your page, but do not cite it. |
| Sentiment | Answer engines describe your brand in a negative way. |
| Search Console | Search data shows a term where your page is weak. |
| Release | You ship a release in GitHub, or you tell decodx about it. |
| Customer proof | You add a quote or a result. |
| Pasted text | You paste a link or text. |
| Competitor | You mark a competitor post as a source. |
| You | You add an idea. |

Each idea shows its evidence: links, quotes and dates. decodx puts first the ideas that help your goals most.